Kiko
Creator Sourcing

SKIP THESEARCH

Stop searching for creators. Start working with them. Pre-vetted, pre-priced, delivered to your inbox every week.

@alexvreelandYouTube
CPM$6.20
Median Views84K
Rate$2.1K
Beauty & Skincare · 847K subs
@mikaelakim★ Top 5 CPM
CPM$4.80
Median Views210K
Rate$4.5K
Fitness & Wellness · 1.2M subs
@jordantalesVetted
CPM$12
Median Views95K
Rate$450
Outlier Rate35%
Tech & Gadgets · 320K subs
Status Quo

Stop chasing emails.Stop doing busy work.Start picking talent.

50+steps until post
Sourcing
11 tasks
To Do8
Search TikTok trending in beauty nicheBrowse hashtag feeds and trending sounds. Copy profile URLs into spreadsheet.
Run YouTube search for skincare creatorsFilter by subscriber count and upload frequency. Watch sample videos to assess tone.
Pull Instagram explore for fitness micro-creatorsCheck tagged posts from competitors, scroll suggested accounts.
Scrape Twitter/X for wellness thought leadersSearch threads with high engagement. Cross-reference follower quality.
Check audience demographics for top 30Request media kits. Verify age, gender, location match target customer.
Flag competitor exclusivity conflictsScroll every post looking for #ad, #sponsored, brand tags. Manually.
Verify engagement for batch #14 - 47 creatorsCalculate likes-to-followers ratio. Check comment quality - real or bot spam.
Watch last 20 posts for brand safety - batch #12Check for controversial opinions, competitor mentions, off-brand humor.
In Progress2
Cross-reference @mia_wellness across platformsPull follower counts from TikTok, YouTube, Instagram. Check for purchased followers.
Score and rank batch #11 candidatesData decays fast. Re-score everything against current performance.
Done1
Build shortlist spreadsheet - week 8500-1,000 creators who could be a fit. For every campaign.
Outreach
11 tasks
To Do8
Find email for 200 creators from batch #14Check bio, linktree, website, YouTube about section. Half the time it's not listed.
Write personalized pitch for @chef_marcoReference his pasta series, explain the fit. Not blast emails. Unique for every creator.
Write personalized pitch for @sarah_glowReference her skincare routine series. Mention why the brand is a natural fit.
Write personalized pitch for @fitjakeReference his transformation content. Tailor the brief to his audience.
Write personalized pitch for @cookwithlenaReference her recipe videos. Explain the product integration angle.
Identify management for top 15 picksSome have managers, some agencies, some both, some neither.
Manage 34 active response threadsDon't mix up who said what. Don't let anyone fall through the cracks.
Track open rates on this week's outreachMonitor opens, clicks, replies, ghosts. Adjust subject lines for next batch.
In Progress2
Send follow-up #3 - final attempt (batch #11)You need volume or you're decreasing chances by orders of magnitude.
Route @beautybyjess through talent managerManager wants a formal brief. Add 3-5 days to every interaction.
Done1
Completed outreach for batch #10 - 210 emailsMost companies pick 2 creators and call it a campaign. Not enough volume.
Negotiation
10 tasks
To Do7
Research market rates for beauty TikTokCPM ranges from $3 to $3,000 depending on category. No market context.
Request rate cards from 12 new respondersSome send a polished PDF. Some say 'what's your budget?' Negotiating blind.
Review exclusivity terms with @mia_wellness90-day beauty exclusivity on TikTok vs 30-day general across all platforms.
Compare pricing across all active negotiationsWithout data from hundreds of deals, you can't spot the mispriced creators.
Define deliverable specs for @cookwithlenaHow many posts? What format? Who provides the script? Who approves the edit?
Negotiate usage rights with @fitjakeCross-posting costs 20-30% more. He wants to triple rate for whitelisting.
Research comp rates for @davelifts categoryFitness micro-creators are underpriced vs beauty. But how much?
In Progress2
Counter-offer @sarah_glow - she quoted $5,000Companies who negotiate see 40-50% reductions. Most don't do it.
Back-and-forth with @chef_marco's managerManager takes a cut, so rates go up. Third round of revisions.
Done1
Closed @beautybyjess at $2,400 (down from $4,000)Manager involvement meant inflated pricing. Desperate for any single creator.
Contracts & Payments
14 tasks
To Do10
Draft agreement for @chef_marcoDeliverables, rates, timelines, usage, exclusivity. Every contract is different.
Draft agreement for @sarah_glowHer manager has a preferred template. Reconcile with ours.
Draft agreement for @fitjakeUsage rights are complex - organic, paid, email, in-store all separate.
Add FTC compliance language to all templates#ad, #sponsored, paid partnership labels. FTC comes after the brand.
Route 4 contracts through legal3-5 business day turnaround. Per contract. Legal has concerns.
Collect W-9 from @chef_marcoHalf of them have never filled one out. Chase it down. Re-request when wrong.
Collect W-8BEN from @cookwithlena (international)Tax compliance across borders. Finance team fielding questions.
Set up @beautybyjess in payment systemManager wants payment to the agency, not the creator. Different routing.
Verify banking details for 3 new creatorsPayPal, wire, ACH, Wise - everyone wants something different.
Reconcile February payments with accountingMatch every payment to a contract, a PO, and a budget line item.
In Progress3
Set exclusivity terms for @beautybyjessHer manager wants changes. Their lawyer has redlines. Another round.
Process invoice from @beautybyjess - amount wrongReconcile against the contract terms. Third time this month.
Handle international wire for @cookwithlenaSWIFT codes, intermediary banks, transfer fees. 3-7 business days.
Done1
Executed agreement - @mia_wellnessMultiply this by 20 creators. Then 50. Then 100.
Performance
10 tasks
To Do7
Confirm @chef_marco's video went liveDid he post? On time? Right platform? Right caption and disclosures?
Confirm @sarah_glow's video went liveCheck every post against contract deliverables. Manually.
Confirm @fitjake's video went liveHe posted a day late. Does that violate the agreement?
Set up tracking links for next 6 creatorsWithout UTM parameters, you're flying completely blind.
Figure out attribution for @sarah_glow spikeVideos go up. Traffic goes up. Can't connect any of it to specific creators.
Identify which creators to rebookFor every 10, 1-2 hitting is good. Wildly different 30-day retention.
Build February campaign report for stakeholdersWithout proper attribution, they'll conclude the channel doesn't work.
In Progress2
Pull 48-hour metrics for @beautybyjess postViews, likes, comments, shares, saves. For every post, every creator.
Calculate CPM across all February creatorsThe math is easy. Getting accurate data isn't.
Done1
Scorecard complete for @mia_wellnessThat insight compounds. If you can measure it.

We've done the hard part

We present to you a pre-vetted creator we've spoken to on behalf of your brand and show you only the relevant data points and next steps if you want to work with them.

TH
Tina Huang
YouTube · 1.1M Subscribers

Ex-Meta data scientist turned YouTube educator. AI tools, data science career paths, and tech tutorials. Top 5 CPM in network with 3 viral hits.

CPM$20 #3
Rate$3K #8
Median Views150K
Outlier Rate40%
DeliverablesPre-Priced
Dedicated long-form video
YouTube · 8-12 min
$3K
Three shorts package
YouTube + IG Reels
$1.2K
How It Works
01
Learn

We learn your brand, category, audience, and budget to build a sourcing strategy specific to you.

02
Source

We search each network live, we query the algorithms to understand which creators are winning on each platform right now.

03
Vet

Outreach, rate negotiation, brand fit scoring, and engagement verification.

04
Deliver

Pre-vetted, pre-priced creators. Book, save, or pass. Minutes, not days.

OnboardingSourcingVettingDelivery
Trust

We represent your brand like it's ours.

Every creator touchpoint gets tender loving care. A small team in New York reviews and approves every interaction. It's never autopilot.

01

Custom Branded Outreach

Every creator hears from us on behalf of your brand. Custom domain, your messaging, your voice. We take representing your brand dead seriously.

Fromcreators@yourbrand.com
MessagingPersonalized to each creator
VoiceAlways on brand
02

Human Approval, Everything

A small team in New York reviews and approves every interaction. Even creators we never work with leave with positive brand sentiment. It's never autopilot.

CheckEvery outbound message
TeamNYC-based analysts
AutopilotNever
03

Everything Is Auditable

Every email, negotiation, and creator interaction is logged. See exactly what we're doing on your behalf. Total transparency.

Visible100% of interactions
AccessMCP
SurprisesZero

Agent Native

Every shortlist ships as a designed report with clear next steps. But the data behind it is built for machines too.

MCP Access12+ endpoints
Creator profiles
Rate history
Recent videos
Video performance
Kiko analysis
Use CasesMCP
Custom AnalysisBuild your own reports
Tool IntegrationPlug into your stack
Agent WorkflowsAutomate decisions
SkillsPackaged Workflows
Creator Intel
Creator Comparison

Compare creators side-by-side on audience fit, engagement, pricing, and brand safety scores.

Performance Intel
ROI Benchmarker

Benchmark creator performance against category averages. Identify underpriced talent before the market catches up.

Campaign Ops
Brief Generator

Turn shortlist data into creative briefs your team can send to creators immediately.

Let's work.

Cancel anytimeMoney-back guarantee

Shortlist

  • 10 creators per week
  • Category-specific matching
  • Pre-vetted and pre-priced
  • Book / Save / Pass interface
  • Skills
  • MCP access
$500/mo

Full Service

  • Everything in Shortlist
  • Contracts + legal
  • Payment processing
  • Creative briefs
  • Performance tracking
  • CPM + ROI attribution
$3,000/mo

Enterprise

  • Everything in Full Service
  • Unlimited categories
  • Custom integrations
  • Embedded operations team
  • Dedicated account operator
  • Live strategy sessions
Custom